brenn witt: Editor's desk: Putting the more in iMore

Monday, April 15, 2013

Editor's desk: Putting the more in iMore

Change is scary. Change is exhilarating. Change is hard. It's going to be a huge month for iMore and Mobile Nations, and a lot of that involves change, growth, and our continual drive to reach for more.

Today we announced that Peter Cohen is joining the team starting April 22. When we changed our site name to iMore, it was with full knowledge that Apple was bringing iOS "back to the Mac", and that iMore could just as easily cover iMac as iPhone and iPad. We simply lacked the capacity to do it the way it needed to be done. Likewise, gaming. Apple splits apps and games into two for a reason, but with limited time and a seemingly unlimited amount of software to deal with, we haven't been doing the job for you we've wanted to do. Until now.

Peter's going to be doing a lot more for iMore, to be sure, but getting our Mac and gaming content is one of the things I'm looking forward to most. We started as a phone site. We grew into tablets and set top boxes. Now we're focusing on the whole Apple, from palm-top to desktop to cloud and beyond.

We'll be bringing a few more people on board over the next few months, all of them to help us better do the one thing we're all here to do -- delight our readers. And I'm thrilled about that.

I'm also thrilled with the current iMore show. I get to spend an hour talking with the best and brightest in the business, and bring you what I think is some of the best Apple content on iTunes. Ryan Block, MG Siegler, Clayton Morris, Jim Dalrymple, Arnold Kim, Seth Weintraub, Brian Klug, Dieter Bohn, David Chartier, and the recent guest list goes on and on...

But it's not exactly your typical Mobile Nations show. Unlike the Android Central and Windows Phone Central shows, and the CrackBerry show when Kevin deigns to do it, we're not covering the community the way we should. We're not addressing all the latest news, especially the latest apps and accessories. Worst of all, we're not properly involving the fantastic chatroom or answering the questions you fantastic folks keep sending in.

So we're going to fix that. The current iMore show isn't going away, so don't worry. And I'm not going to duplicate everything I'm already talking about on MacBreak Weekly, but I am going to bring you something new, and something more for you. Stay tuned.

Meanwhile, iMore 3.0 for the web, and the iMore 3.0 app for iPhone and iPad are about to get underway. No spoilers, but as you might remember, I name all iMore projects after Star Wars planets. In other words...

Begun both Coruscent and Corelia have.

Now I'm off again to NYC and the temporary Mobile Nations HQ there this week. A lot of other people will be joining me soon, some of whom you can probably guess, some of whom will be a surprise. We'll all be there working on [Redacted]. I can't tell you any more than that yet, but I can tell you we have some mind-blowing, network-shaking news coming your way later this week.

That's all for now. And if you have any ideas or input on what you want to see on iMore in 2013, let me know!