Dynamic Signal Launches VoiceStorm To Manage Employees? Social Media Promotion Efforts

Dynamic Signal, the social marketing company led by Adify co-founder Russ Fradin, is launching a new product today called VoiceStorm that encourages, manages, and measures employees' efforts to promote a company on social networks. Fradin told me that VoiceStorm is functionally similar to Dynamic Signal's existing platform, which helps companies run word-of-mouth marketing campaigns ? it's just built for employees rather than customers or fans. Basically, Fradin aims to replace all those team emails and in-person encounters where someone is nudging everyone else into tweeting something, posting it on Facebook, and so on.

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